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Stop and Smell the Roses…
Through the pages of its Royal line of papers, Wausau Paper’s new print promotion, “10 Simple Luxuries,” reminds us of the simpler things in life
WAUSAU, WISC. – May 26, 2008 – Blueberry pancakes, fresh lemons and a walk through nature are just a few of the simple splendors depicted in Wausau Paper’s new print promotion, “10 Simple Luxuries.” Through the pages of the versatile Royal line of papers, we are reminded that luxury is determined not by the cost, but by the quality of the experience.
“This piece demonstrates how paper can help graphic designers and printers alike to deliver colorful, tactile print designs at an affordable price,” said Jeff Fox, Director of Marketing for Wausau Paper’s Printing & Writing sector. “Showcasing how even the simplest pleasures can be transformed into a luxurious experience, this new promotion illustrates how the Royal line of paper can create the same effect for your clients.”
“10 Simple Luxuries,” a list of everyday experiences, objects and simple pleasures reveals how even the most basic things in life can be luxurious, just as the most affordable of paper can offer the essence of value and lavishness. This piece is intended to encourage the graphic design and print community to embrace the natural extravagances in life and think more creatively about how to pamper their clients with affordable designs on exceptional paper. Wausau Paper illustrates how these everyday familiarities take on new dimensions through the utilization of the new Royal line of papers – namely Royal Complements®, Royal Cotton®, Royal Fiber®, Royal Laid®, Royal Linen®, Royal Marble®, Royal Metallics®, and the newly rebranded, Royal Resource™. Various print techniques, such as Duotone, 4-color Process, Stochastic, and UV printing are used to demonstrate the paper’s versatility and ability to offer a range of both simple and higher-end luxurious designs.
For over 100 years, Wausau Paper has been a leading manufacturer of high-quality, affordable, uncoated papers for consumers, printers, graphic designers and converters. From its mill facilities in Minnesota and Wisconsin, Wausau Paper produces more than 2,000 different stock items from over 400 different types of papers ranging in weight from 20 lb. Writing to 130 lb. Cover in a comprehensive selection of colors, sizes and finishes. Approximately two-thirds of Wausau Paper’s Printing & Writing commercial stocking items contain 30 percent recycled post-consumer fiber and carry the independent Green Seal® certification. Product is stocked in four regional distribution centers enabling delivery within 24 hours to most locations within the U.S. To learn more about Wausau Paper’s collection of innovative, quality, environmentally-preferred papers, please visit www.wausaupaper.com.
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For more information contact:
Elizabeth Odlaug, LaBreche
612.767.7620
eodlaug@labrechereputations.com
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